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meet Doza


Meet Andrew Handosa (Doza), a trailblazing entrepreneur and the visionary behind The Geronimo Academy. With over a decade of experience in building and selling multi-million dollar businesses, Andrew stands as a beacon of inspiration and guidance for studio owners and entrepreneurs. His journey is not just about success; it’s a story of resilience and triumph, having overcome a heart attack and emerging stronger in its wake.

As the CEO and Founder of The Geronimo Academy, Andrew dedicates himself to empowering business owners. His mission is clear: to help you build a thriving, profitable business without succumbing to overwhelm or burnout. He understands the challenges you face and offers unfiltered, actionable advice that’s rooted in real-life experience.

Andrew is not just a coach; he’s a fellow entrepreneur who walks the talk. Hosting The Geronimo Unfiltered Podcast and leading The Stop Doing It The Hard Way Club, he shares insights and strategies that are both practical and transformative. His approach is unique – focusing on aligning business goals with personal values and lifestyle, ensuring that success is not just measured in profits, but in fulfillment and impact.

Join Andrew on this journey and redefine what success means to you. Embrace the opportunity to grow your business while leading a life that’s rich, balanced, and truly rewarding.


meet Ben

Co-founder & Chief operating officer

Ben McLean is the Co-Founder & Chief Operating Officer at The Geronimo Academy. His primary mission is to empower and elevate both his team and his clients to new heights of success by cultivating a positive organisational culture that thrives on collaboration and achievement.

Demonstrating a genuine concern for clients, Ben is committed to delivering service that not only meets but exceeds their expectations. His ability to forge strong client relationships has been a driving force behind The Geronimo Academy’s success.

With a keen eye for numbers, Ben plays a pivotal role in keeping the business on a trajectory of growth, and sets the same high standards for his clients. His financial & business acumen has been honed through 20 years of international experience in the financial services industry combined with previous ownership of a multi million-dollar fitness studio portfolio, which, together with Doza, he took from start-up to exit.

Now, Ben dedicates himself to helping other fitness studio owners achieve their own success. With a proven track record and a heart dedicated to business, entrepreneurship and the fitness community, Ben McLean is a transformative leader at The Geronimo Academy.

meet Sophie

Head growth coach

Sophie is the Head Growth Coach at The Geronimo Academy. From humble beginnings as an inspired member of Ben & Doza’s original F45 studio, Soph had a transformation of her own which fuelled her passion for changing lives & helping others through fitness. She ascended from fitness coach to studio manager within 18 months, steering Sydney’s fastest-growing F45 studio.

Now, she extends this passion globally, mentoring gym owners and managers across 8 different countries. Soph shares her insights and advocates for real connection within the fitness industry. She believes in the transformative power of fitness studios—they’re not just places to work out, but spaces where lives are reshaped as people meet their true potential.

Soph has experienced the industry through various lenses, and understands the nuances that make a studio succeed and genuinely resonate with its members. Her personal mission is to help owners feel more fulfilled while serving their community, and to connect these great gyms with the people who need them most.


meet LEON

Business process specialist & entrepreneur

Leon Bubenicek is a Business Process Specialist and Profit-Focused entrepreneur, on a mission to help established business owners achieve unprecedented success without sacrificing their desired lifestyle or their precious time. With a strategic and practical approach, Leon is dedicated to ensuring that his clients not only meet but exceed their business goals.

A firm believer in the mantra “Nothing Is Impossible,” Leon thrives on creating business processes that empower business owners to achieve results they never thought possible. His organisational prowess and results-focused mindset set him apart, often driving him to pursue success for his clients even more fervently than they do themselves.

With over 19 years of experience, Leon has honed his skills as a Business Process Specialist, demonstrating a knack for navigating the complexities of business growth. His commitment to a profit-focused approach and a keen eye for strategic decision-making make him an invaluable asset to those looking to scale their businesses.

Leon’s philosophy extends beyond just improved P&L statements; he firmly believes that true freedom is downstream of financial freedom. Committed to helping clients design and implement a roadmap to freedom, he works tirelessly to ensure that every aspect of their business aligns with this overarching goal.

In the world of business, Leon Bubenicek stands as a transformative leader, driven by the desire to see business owners not only succeed and develop a fulfilling lifestyle, but thrive beyond their wildest expectation

meet aaron

High Performance Coach

As a seasoned business owner, coach and strategist, Arron Parker is passionate about empowering individuals and organisations to reach their full potential. With 22 years of experience in the dynamic world of business, Arron has honed his skills in guiding clients towards strategic growth, leadership excellence, and sustainable success.

Arron believes in a holistic approach to business coaching, blending his extensive industry knowledge with a deep understanding of personal and professional development. His goal is to inspire and guide businesses to overcome challenges, optimise opportunities, and elevate performance to new heights.

Specialising in business development, Arron brings a unique blend of practical insights, strategic thinking, and even motivational coaching to the table. Whether it’s a budding entrepreneur seeking to launch a venture or an established executive aiming to enhance business capabilities, he tailor his approach to meet specific needs.

Arron’s success is measured by your success. He has had the privilege of working with diverse clients across a vast range of industries, and witnessing their transformations is the ultimate reward. He has had various successful businesses from ecommerce stores, through to bricks and mortar establishments. The success of businesses always starts by charting a course for their journey, unlocking untapped potential and setting measurable results.

In the ever-evolving business landscape, staying ahead is essential. Arron Parker is committed to continuous learning and regularly incorporate the latest industry trends, philosophies, and methodologies into his practice. His aim is to always provide the most relevant and effective strategies for success.

meet peter day

Studio Growth Specialist

Introducing Peter Day, a dynamic force in the fitness industry whose accomplishments speak volumes about his dedication and expertise.

As a three-time champion and world record holder for the F45 playoffs, Peter has proven himself as a standout performer in the realm of fitness and athleticism.

With a keen eye for business opportunities, Peter is the proud owner of three thriving gym studios, where he translates his passion for fitness into tangible results for his clients.

As the head coach at Active Escapes, he brings his wealth of experience to curate unforgettable fitness experiences for enthusiasts around the globe. Before making his mark in the fitness industry, he enjoyed a longstanding and successful career in marketing, demonstrating his ability to excel in diverse domains.

Peter’s journey isn’t solely defined by his professional accomplishments. At the age of 23, he pursued his love for sports as a semi-professional soccer player, showcasing his determination and athletic prowess.

With a winning combination of athletic prowess, business acumen, and marketing savvy, Peter Day continues to inspire and empower others to reach their fitness goals while leading a life of passion and purpose.

Join Peter on his journey and unlock your full potential.

meet Ashleigh

High Performance Coach

Meet Ashleigh, our dynamic Geronimo high-performance coach, dedicated to empowering gym owners to supercharge their businesses. With well over a decade of experience in personal training, mindset coaching and professional development mentoring, Ashleigh brings a wealth of expertise to the fitness business space.

As a Master NLP Coach and 7th Level NEPQ Sales Training Qualified practitioner, Ashleigh has honed her skills in behaviour change psychology and motivational coaching, supporting her clients to get out of their own way so they can impact as many lives as possible and experience the type of growth they dream of, but has always felt just out of reach (until now!). Her qualifications as a Somatic Experiencing Practitioner adds depth and texture to her coaching approach, helping business owners build the emotional resilience to bounce back stronger from setbacks.

Under the mentorship of esteemed entrepreneur Scott Oldford, Ashleigh has cultivated a path of business growth and success. Leveraging her experience working with individuals in the personal and professional arenas, she offers practical strategies to help them thrive in a competitive market.

Driven by an unapologetic passion for health and fitness, Ashleigh is committed to guiding gym owners toward transformative results. She firmly believes that business success is intertwined with personal development, and she is dedicated to supporting her clients on their journey to financial abundance, time freedom and a values-driven lifestyle.